Comfortable to hold, light and handy for travel
The innovative structure comes with an ultra-short casing, no longer than a stick of lipstick, which allows for a comfortable grip. Easily bring it with you while travelling for added assurance.
Lipstick length* | Lightweight body

Turbofan blades to produce strong and stable air flow
Drawing from the working principle of aircraft turbine engines, a unique design featuring curved blades and an air outlet reduces losses of wind power and effectively improves air speed. The high-performance motor produces a strong air flow that quickly evaporates moisture without requiring high temperatures.
Large air flow* | Wing-shaped blades

Comfortable temperature to protect your hair
The temperature is detected 60 times per second and the result is directly sent to the microprocessor to adjust the air temperature in real time and make sure that the temperature remains stable at 57℃. Scientific temperature control prevents hair damage and helps your hair maintain its healthy sheen.
*The graph shows a comparison of the air temperatures at 10 cm from the air outlets of the Mi Ionic Hair Dryer H300 and hair dryers without temperature control.

Learn from the L'Oréal Arts Ambassador about the correct way to dry your hair
Jason said, "Moving the hair dryer downwards while drying makes for smoother hair and causes less hair damage. You should keep a distance of at least 10 cm between the air outlet and your hair. In summer, the recommended temperature is 57℃, which better protects the hair."

*JASON CUI, L'Oréal Arts Ambassador, former Chief Stylist of Hermès, LV and Dior Fashion Shows in China and official stylist of Harper's Bazaar.

Dry quickly without damaging your hair and leave for work feeling refreshed
Not all hair dryers can reach a drying rate of 6.1 g/min*. The strong air flow allows the moisture to evaporate quickly, reducing the time spent drying your hair, whether early in the morning or before going to bed.
*Early mornings
Reduces the time spent drying hair and affords you a refreshing morning
*Before bedtime
Quickly dries and protects your hair for a good night's sleep

Smoother and shinier hair
The built-in ion generator can release as many as 50 million negative ions in its strong air flow, which reduces static electricity, prevents frizz, flattens hair cuticles and gives your hair a lustrous shine. It also affords a quick and gentle dry to improve the health of your hair.
50 million negative ions* | Flattens the hair cuticles | Neutralises static electricity
Open hair cuticles without the nurture of negative ions | Flattened hair cuticles nurtured by negative ions

Take more control of how you dry your hair
Save temperature settings for more convenience
Allows you to switch freely between hot and cold air and better control the air speed. Simply push and press to get started, and choose from three temperature settings for smooth and comfortable air flow. The temperature used will be automatically saved and enabled the next time you use it.

The grip gives you a comfortable sense of touch
The UV coating is resistant to dirt and has a soft touch, giving you a comfortable grip.

Reduced noise while drying the hair
Air flow resistance is reduced during transmission to effectively control the noise. With a softer sound and stronger air flow, you and your family can have a more pleasant hair drying experience

Multiple overheat protections for enhanced safety
The NTC detects the temperature of the outgoing air in real time. The selected high-precision elements can automatically trigger overheat protection and shut off power in the event of excessive temperatures. In extreme cases, fuse protection will be triggered to ensure safety.
NTC temperature detection | Overheat protection | Fuse protection

Refined details, ingenious design
*360° double-layer anti-burn nozzle
Safe and fast styling
*Hanging hook
Easily storable
*Ergonomic handle
Comfortable grip
*Strengthened power cord
Insulates heat and withstands high temperatures